The article presents the results of research and analysis of the city of Krasnoyarsk. The authors revealed attractive and comfortable places in the city, bright memorable architectural objects of modernity and history, as well as the disharmonious elements that should be neutralized. The article suggests principles for introduction of new forms into the project of the new centre and reconstruction. These principles include identification of the characteristics and commonalities of the existing architectural image, the study of features of the influence of a complex of natural and climatic factors on urban-planning and architecture, formation of the concept, principles and design methods of new ensembles and forms in harmony with the existing buildings, as well as the landscape, its dominants and other features of natural conditions. The authors examined examples of the actual project of the new centre of Krasnoyarsk made by such institutions as “KrasnnoyarskNIIproekt” and “KrasnoyarskGrazhdanproekt”. The analysis of design decisions of the new centre was carried out taking into account the aesthetic characteristics of the natural environment of Krasnoyarsk.