Problems of architectural and artistic image of the city have not always occupied leading positions in the national urban planning within theoretical and applied designing. It was related to socio-economic, and sometimes to political conditions for the urban development. In the middle of the 20th century, within the mass housing, architectural and artistic designing was considered needless and wasteful for the state. After the Great Patriotic War it became necessary to build tens of millions of living square meters. As the result of such an unreasonable policy we have got twin cities, “pilot” neighborhoods, similar standard houses, schools, kindergaderns and etc. Over time people faced with the problem of sameness and contradiction in quality: the cities lost their individuality and the society needed an aesthetic satisfaction. The analysis of cultural, architectural and artistic factors has showed that a great significance within the architectural and artistic city image formation is taken by the regional and climatic features, development of the city, urban planning policy, traditions and culture as well as preservation of the existent historical buildings.