As far as is known, speech means of apology are used in natural communication in many, if not all, linguocultures. The formulas of apologies fulёl an important social function that is the restoration of social balance and harmony between the participants of verbal interaction. It is a well-known fact that communication formulas with the semantics of apology are most often used to express an apology itself. However, due to their polysemous nature, they also express other meanings. The use of formulas of apology in different linguocultures is extremely various. They can be used for the implementation of many other communication purposes. In this paper we consider the application of the formulas of apology in British linguoculture.