The present condition of modern Russian patriotism is studied as a system of representations for the archetypical structures of Russian collective unconscious. Currently this system is being interpreted and actualized in the modern Russian mass consciousness, covering new formats and suggesting new formulas. In the article this tendency of the modern Russian public consciousness is presented as an organic synthesis of generic, traditional ёxed archetypes of Russian mentality, belonging to various historical epochs. The article offers a brief historical and comparative analysis of the mythological images ёxed in Russian consciousness that allows us to suggest that the modern Russian mass consciousness in its patriotic meaning is a completely unique phenomenon representing an enormous spectrum of traditional Russian peculiarities and refracting a great number of historical images and archetypical structures.