INTERCULTURAL COLOUR TEMPERATURE PREFERENCE OF CHINESE AND EUROPEAN SUBJECTS LIVING IN GERMANY

Intercultural differences between user preferences of illuminant colour temperatures2 (e.g. warm white, neutral white or cold white) are reported in literature. The present study concentrates on a new aspect of white tone preference: its object scene dependence (red objects, blue objects and colourful scenes) along the Chinese-European geographical axis. The aim is to design and apply lighting products for improved user acceptance on the global market. The objective is to point out the subjects’ colour temperature preference of illumination depending on the object scene (reddish, bluish or mixed colours) with relation to the cultural background (Chinese or European origin) and the gender (male, female) of the subject. Keywords: white tone, colour temperature, preference, intercultural

• Bodrogi
• Stojanovic D.
• Tran Quoc
• Yandan Lin

• Технические науки. Промышленность